Tuesday, 07 January 2014
Razer Announces the Nabu SmartBand
Live Smarter with the World’s First Wearable Device Capable of Notifications, Life Tracking, Band-to-Band Social Connectivity and Gamification
LAS VEGAS (CES 2014) – Razer, the world leader in devices and software for its globally connected community of gamers, announces the launch of the world’s smartest wristband, the Razer Nabu.
The Razer Nabu is a revolutionary wearable technology that delivers notifications from a smartphone right to one’s wrist and tracks selected personal information. More impressively, it is also an open platform that third-party applications can exploit to create novel experiences for users, applying personal, physical and geographical opt-in data.
The Razer Nabu has three core features:
The Razer Nabu has two OLED notification screens – a Public Icon Screen and a Private Message Screen. The Public icon screen – located on the top of the wrist – notifies users of incoming calls, texts, emails and app updates via notification icons. The Private message screen – located on the inside of the wrist – provides detailed information of texts, emails, bio data and other updates that can only be viewed by the user.
The Razer Nabu has advanced sensors for data tracking, including location information, bio data feedback (steps walked, distance traveled, stairs climbed, etc.), sleep data, band-to-band communication and much more, collected on an opt-in basis for users to better understand and adjust their daily activity. An included utility app can customize the type of data collected and can set permissions for the data to be shared.
The Razer Nabu’s band-to-band communication abilities allows for social discovery. Find nearby friends, mutual acquaintances and more based on user-defined settings.
The collected data as well as pre-configured capabilities and gestures on the Razer Nabu will be available on an open development platform to allow first- and third-party developers to update existing apps or build new ones to create new types of personal and social experiences for Razer Nabu wearers and third-party app users.
“Smart watches in their current form are too bulky and fitness trackers are easily forgotten after the initial novelty wears off—we have fixed all of that,” notes Min-Liang Tan, Razer co-founder, CEO and creative director. “The Razer Nabu provides a revolutionary new platform that bridges the divide between so-called smart watches and fitness bands. It delivers only the information you need, collects data that you want, and deepens your social interactions. Most excitingly, with our open platform, developers can utilize data collected by the Nabu to deliver incredible experiences to individuals via mobile or desktop apps—social or otherwise.”
The Razer Nabu comes with a downloadable utility app available on both iOS and Android devices—a one-stop destination for band settings, profile ID, notifications received, opt-in data, app synchronization and more.
The Razer Nabu will be available for sale worldwide in late Q1 2014 (retail price, TBD), while developers can sign-up now and get the band at the developer’s price of $49.
About the Razer Nabu smart band:
Availability: Worldwide launch at the end of Q1.
Price: Developer’s price, $49; retail price, TBD.
Displays and sensors:
Power and battery:
Water resistance and operational requirements:
Razer™ is the world leader in devices and software platforms that enable, connect and entertain a worldwide community of electronic entertainment enthusiasts, 24/7.
With a rich history in gaming, music and design, Razer’s award-winning technology includes voice-over IP and other social applications and devices; programs for music production, performance and enjoyment; cloud-based solutions for customizing and enhancing computer systems and related product performance; and a wide array of award-winning laptops, tablets, audio products, hardware and accessories, and apparel.
Razer applies its design and engineering resources to develop products that support the on-the-go lifestyle inherent to its contemporary, global, technophile community, fulfilling their immediate wants and needs wherever they are. At Razer, everything it does resonates with the company credo: For Gamers. By Gamers.™
For more information, please visit http://www.razerzone.com/.
Alain Mazer, Director of Public Relations
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