Tuesday, 23 September 2014
THE FAVORED MOUSE OF ESPORTS ATHLETES NOW UPGRADED WITH ALL-NEW OPTICAL SENSOR, TRACKING ANALYTICS AND MULTI-COLOR LIGHTING
The Razer DeathAdder Chroma now offers 10K DPI, 200 IPS, 50 G acceleration; Synapse: Stats & Heatmaps tracking analytics; and Chroma lighting features
CARLSBAD, Calif. – Razer™, a world leader in connected devices and software for gamers, today announced the launch of the Razer DeathAdder Chroma gaming mouse.
The Razer DeathAdder Chroma features the renowned ergonomic design of its precursor. It is equipped with a 10,000 DPI optical sensor that is able to track lift-off distance as precise as 1 mm on most surfaces, including glass table tops. The upgraded sensor is capable of mouse movement speeds up to 200 inches per second with 50 G acceleration, ensuring exacting accuracy and organic fluidity onscreen.
Together with Razer Synapse: Stats & Heatmaps, the Razer DeathAdder Chroma provides gamers precise details such as game time, button presses, distance moved and even how much overall pressure was exerted while gaming. This incredible amount of technical tracking data coupled with the upgraded ultra accurate sensor allows gamers to tweak the Razer DeathAdder Chroma to their individual play style and further increase their accuracy more than with any other mouse on the planet.
“The Razer DeathAdder Chroma is the world’s best gaming mouse favored by eSports athletes everywhere,” says Min-Liang Tan, Razer co-founder and CEO. “Our Synapse software continues to add value to our hardware products, and this is the latest example of that. Validated by professional eSports athletes, the iconic ergonomic design and the ability for gamers to hone their accuracy make the Razer DeathAdder Chroma the perfect mouse for any play style.”
The DeathAdder Chroma joins the BlackWidow Chroma and Kraken 7.1 Chroma that come with the option of 16.8 million customizable colors and a range of effects through Razer’s cloud-based hardware configurator Razer Synapse. Chroma allows the device to sync lighting colors and patterns and comes with an open SDK that enables game developers to integrate advanced lighting effects based on in-game events such as a base being under attack and much more.
PRICE: USA: $69.99/EUR: €69.99
AVAILABILITY: Razer Store – Immediate
Worldwide – October 2014
For digital screens (websites, mobile, social media)
Razer DeathAdder Chroma – RGB .PNG
For print (magazines, posters, brochures)
Razer DeathAdder Chroma – CMYK .TIFF with black background
Razer DeathAdder Chroma – CMYK .TIFF with white background
Razer DeathAdder Chroma video
Razer Synapse: Stats & Heatmaps is available now in Open Beta via www.razerzone.com/synapse/stats.
Other Chroma-enabled Razer peripherals will be available starting October 2014 via www.razerzone.com.
The Chroma SDK will be available to developers in late 2014.
For more information on Razer Chroma: Full Spectrum Gaming, please visit www.razerzone.com/chroma
Razer™ is a world leader in connected devices and software for gamers.
Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for four years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.
Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.
Founded in 2005, Razer is backed by IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information, visit http://www.razerzone.com/about-razer.
Alain Mazer, Global Director of Public Relations
Razer - For Gamers. By Gamers.™
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